Social Media: Bridging The Gap [INFOGRAPHIC]

The reason Exploring Social Media exists is to bridge the gap between the few who use and know social media tools for business or marketing purposes and the rest of the world (we roughly estimate that to be about 85-90% of all people) who don’t yet use the tools. Often, when I talk to groups about how social media is still a echo chamber business and that most mainstream Americans (or our international friends) don’t yet “get” or understand social tools and technology, they shrug and think I’m nuts. But it’s normally because they’ve blinded themselves to reality by talking only to the echo chamber.

In order to help illustrate the point that there is a huge gap between those that “get” social media and those that don’t, we teamed with the graphics folks at CreditLoan.com (I know, it seems odd, but they have an infographic designer we dig) to pull together some information from some very credible research that illustrates this point.

We’d love it if you would share the infographic with your audience. Help us illustrate the point that we in the social media and technology space need to teach more than preach. And we at Exploring Social Media would love to lead that charge.

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This post was originally published on Exploring Social Media

Photo Credits: Flickr CC webtreats